Feeding the Creative Mind:
How Art Inspires Event Innovation
By Matt Bobryk, Executive Creative Director, ON Services, September 15, 2025
From Inspiration to Innovation: What This Journey Reveals. Before diving into the full story, here are three key takeaways that show how a single museum visit can spark a cascade of creative ideas—transforming artistic influence into immersive event experiences.
Key Highlights:
Art as a Catalyst: Mid-century modern design elements—like tactile textiles, vibrant disc mosaics, minimalist sculptures, and eclectic furniture—spark innovation in event environments.
Sensory Engagement: Concepts like “living paint” introduce interactive, touch-responsive features that elevate attendee experience.
Creative Collaboration: ON Services emphasizes ideation and transformation, not just execution—bringing fresh, unexpected ideas to every event.
Eclectic chair display. A celebration of diversity in materials and styles, perfect for reimagining seating arrangements and thematic zones.
This echoes the ethos of Herman Miller, whose iconic chairs are not just functional, they’re sculptural statements.
From Museum to Mindset: Designing Events Through Artistic Influence
Creativity isn’t just a job—it’s a mindset. Those in creative roles are naturally wired to seek inspiration, constantly feeding their need for fresh perspectives and expressive possibilities.
Some creatives chase inspiration. Others live in a constant state of seeking—absorbing, interpreting, and reimagining the world around them.
For Matt Bobyrk, Executive Creative Director at ON Services, that pursuit recently led to the Cranbrook Art Museum in Bloomfield Hills, Michigan, and its exhibition, Eventually Everything Connects: Mid-Century Modern Design in the US, an exquisite showcase of iconic forms and ideas that continue to inspire modern creativity and event innovation.
The experience wasn’t just a visual treat—it was a vivid reminder that art and design are foundational to innovation in event experiences.
Eventually Everything Connects: How Art Sparks Event Design
The exhibition’s title—Eventually Everything Connects—echoes a philosophy shared by design legends like Charles and Ray Eames, Frank Lloyd Wright, and George Nelson.
These pioneers believed that design is not isolated—it’s integrated. Their work, like the pieces on display at Cranbrook, reflects a seamless blend of form, function, and emotion.
The same principles apply to event design: every element, from lighting to layout, contributes to a unified experience.
Colorful disc installation. Suspended circles in vibrant hues offer inspiration for dynamic color palettes and immersive decor. The interplay of light and color recalls Wright’s stained glass windows, which transformed architecture into sensory art.
Minimalist Sculpture with Geometric Rods. A masterclass in simplicity and form, inspiring clean lines and modern aesthetics in staging and lighting.
Matt shared a few of his favorite pieces from the exhibition, each offering a unique lens into how old becomes new again—how timeless design principles can inspire fresh thinking in event production.
From geometric sculptures and eclectic furniture to vibrant disc mosaics and tactile textiles, the exhibition sparked a cascade of ideas that reimagined how space, texture, and color can shape audience experience.
One standout idea Matt brought back:
“Living paint,” a conductive paint that responds to touch. Imagine an interactive wall that reacts to attendees’ fingertips—turning passive decor into active engagement. This kind of sensory innovation transforms events into experiences.
Creativity at ON Services is rooted in consultation, collaboration, and transformation.
Our teams ideate, not just execute—bringing unexpected tactics and sensory experiences to every project.
Planning a corporate holiday party, association conference, or industry trade show?
Ask yourself: Are you working with a team that feeds its creative mind—and yours?
Textile with irregular grids. Tactile and patterned, ideal for lounge areas or interactive installations. These textures invite engagement, much like Alexander Girard’s textiles, which brought warmth and personality to modern interiors.
Q&A: Where Does Inspiration Begin—and Where Does It Lead?
Q 1: How does Matt Bobyrk fuel his creative mind?
A: By immersing himself in environments that challenge convention and spark curiosity—like the Eventually Everything Connects exhibition at Cranbrook Art Museum. For Matt, inspiration is a constant pursuit, and art is one of the most powerful ways to recharge his creative energy.
Q 2: What design elements from the exhibition sparked new ideas?
A: Sculptural geometry, eclectic furniture, vibrant disc mosaics, tactile textiles, and “living paint”—each offered a fresh perspective on how legacy design can be reimagined to create immersive, sensory-rich event experiences.
Q 3: How does ON Services turn inspiration into innovation?
A: Through a collaborative process that blends artistic influence with strategic execution. The team doesn’t just deliver what’s expected—they explore what’s possible, crafting event environments that are visually compelling, emotionally engaging, and deeply memorable.
Get Creative with ON Services >>
Matt Bobryk, Executive Creative Director
Matt is our Creative Director and visual storyteller specializing in immersive brand experiences. Expert in digital strategy, experiential design, and branding—crafting visually compelling narratives that connect audiences through impactful, multi-sensory campaigns.
Main 470.558.1034 | Mobile 313.268.3562
mbobryk@onservices.com