For veterinary professionals, WVC’s Annual Conference in Las Vegas offers 14,000 attendees educational updates and the latest products to improve their practice on behalf of pets, livestock, and other animals. Attendees want to acquire education, but also gain face-to-face interaction in such WVC events as the Exhibit Hall Mixer, New Product Showcase and Vet Detective Scavenger Hunt. The annual conference sponsored by WVC—originally Western Veterinary Conference—takes over the Mandalay Bay Resort & Casino. It showcases the products and services of hundreds of vendors and offers a multitude of educational opportunities.
While attendees and vendors are eager to meet each other, the question is: How can the show floor itself—including layout, signage, AV, directional signage and more—make for successful engagement between the two? ON Services provided the answers.